Sponsorship - Jake Shields 

What is sponsorship
Sponsorship is a process by which a company, organization or individual provides an individual or organization with funds, products or services for commercial advantage. Sponsorship is a business relationship and should be mutually beneficial to the sponsored individual and the sponsoring company.

Companies seek a return on their support or investment, ranging from goodwill within the community to more complex benefits such as media exposure, increased sales and brand awareness.

Sponsorship is about building long-term relationships. The longer the relationship lasts, the greater the value that can be derived from it. It is not an exact science, however, and manifests itself in a host of different forms on many different levels. Obtaining sponsorship is a challenging task and can be very competitive – some companies receive over 100 sponsorship enquiries every week.

Types of Sponsorship

Sponsorship can vary from providing a few hundred dollars in gears to a few thousands in cash depending on the opportunity.

We can offer you a weekly, monthly or annual quantity of product they produce, either free of charge or at discounted rate. If you take time to study your annual expenditure on certain products that you habitually require in your daily life as an athlete, you will probably find that it amounts to a significant sum. Why not ask a company to take this financial burden away from you by providing the product for free?

The opportunity level is judged based on:

  • Visibility, exposure at events/competitions
  •  Exposure for product/equipment, e.g. training gear and casual clothing
  • Use of athlete as an endorser of our product or to make appearances, for advertising, etc.
  •  Community links, i.e. show you are involved in their local are

Start by assessing your overall position and that of your sport. Determine where you are now, where you want to be and how much your sport can offer a sponsor in terms of general appeal, accessibility and image.

If interested, please fill out the application with honesty and best you can. 

We will get back to you within 2-3 business days.

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